8 Transformative Advantages of Starting a Content Creation Business

What I’m Already Learning on X

My #1 goal of the past week was to begin posting regularly on X—which I’ve started.

At the beginning, it can certainly feel like you’re posting into a void.

I also feel the internal struggle of how I’d like my content to be perceived… but the truth is: I have no control over that. So, there’s no reason to put any further energy into it.

The best part though?

A few conversations have already started, and I’m enjoying the process.

If you’re on X, give me a follow.

Aim for Authenticity and Specificity

Already, when interacting, I notice a difference when I post exactly what I’m thinking—in my way… as opposed to trying to mimic how others post, or spending too much time over-optimizing.

Let my humor, personality, and initial reactions come through—my less-edited thoughts.

But at the same time, especially at this early stage, I feel it’s important to be specific—to focus in on exactly who we are posting for.

For example, approach every new post with this simple framework:

This post helps [[[type of person]]] improve [[[type of skill]]].

Yes, the audience is smaller for this kind of post.

However, it forces you to write more specialized content—with value at front of mind.

So, my X plan for next week is to get more targeted and specific, stay authentic, and one more thing:

Determine Your Unique Angle

The next major goal for me is to solidify my angle—my unique point of view… that I purposefully weave into everything I put out.

So many aspiring content makers are creating and expressing themselves from a generic, non-unique perspective. In the end, this approach is forgettable.

To explore this further, here are 2 fantastic references:

1. Wes Kao’s “spiky point of view” concept.

I really love this concept.

In short, it means having a potentially-polarizing, but non-threatening, “hard” opinion about something in your field. You do your best to mold this into everything you put out, which ultimately helps your content stand out amongst the crowd.

Read a more in-depth version of her “Spiky Point of View” concept in the #1 spot of her popular blog posts here: https://www.weskao.com/best-articles

2. Similarly, I love Jay Clouse’s idea of trying to build an association around a specific word, phrase, or idea.

Jay is one of my favorite content creators, and as usual—he nails it here.

Each of the creators he mentioned built an association around a unique phrase, which turned into an extremely specific and targeted audience.

You can think of it like:

• “Kleenex” becoming synonymous with ”tissue”

• “Google” becoming synonymous with “internet search”

• “Photoshop” becoming synonymous with “manipulate photo”

Each of these brands were so strong, they became synonymous with an item or an action.

So here’s a simple test you can try:

If somebody quickly browsed all of your content… is there a specific theme, association, or phrase they would notice?

If you asked them directly—

What word, phrase, or idea do you associate with me?

What would they say?

Thanks for reading!