Productize Yourself: How to Turn Your Unique Skills into Profit

Content Worth Your Attention

In the spirit of audience building, but with a more targeted and specific approach on how to grow a business online…

Here are some great resources you should check out:

💡 Simplify Audience and Business Growth

I found the insights Josh Spector shares in this Creators on Air interview to be incredibly valuable and actionable.

💡 Readers, Not Subscribers by Josh Spector

If you prefer the written word, I recommend you check out Josh Spector’s recent post Readers, Not Subscribers:

Josh shares why the primary focus of newsletters shouldn't be on gaining subscribers—but on acquiring genuine readers who actively engage with the content:

💡 “Productize Yourself” Tweet by Naval Ravikant

Naval’s epic tweet thread on how to be successful in the digital age is a treasure trove of great insights:

Where Can You Provide The Most Value?

I believe the reason Dan Koe and Justin Welsh’s messaging is so strong is because what they say is true:

In the digital age, the power and reach of an individual has never been stronger.

They’re also pitching something we all want—freedom, wealth, and time.

And to be clear: I think their content can be a great way to get you to START.

However, their advice can only take you so far.

We have to go deeper.

Escaping the “Creator-Educator” Trap

The fact is you don’t need 100,000 subscribers to:

• Make a positive impact

• Help people solve problems

• Create a sustainable business

As a budding creative entrepreneur, I’m looking to attract people who want to transform their talents, knowledge, and skills into high-quality, valuable content.

This is where I can provide the most value with Awesome Content Creator.

But I’m quite aware of the trap of the personal branding ‘creator’…

You know, the one where: I’m a personal-branding content creator who’s telling ‘aspiring content creators’ that they should build their personal brand by creating content. 

Fellow writer-creator Ben Syversen recently shared a refreshing video post by Josh Walker, who sees this noise for what it is—and offers a simple and smart approach to get around it:

We have to separate the signal from the noise (which is essentially the name of Josh’s newsletter that I highly recommend: Signal Or Noise).

One way to start is with Josh’s simple approach in the video above:

• Heavily curate your social media feed.

• Stop following the generic mega-influencers and their creator-clones, who only post platitudes.

• Dive deep into your own niche, and look for problems that you can help solve.

Show—don’t tell.

Get more specific, and less general.

A great piece of content isn’t for everyone—it’s for someone.

The same is true for a great product.

It has a specific goal, and ultimately results in a transformation.

Thanks for reading!